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(Ineffective) messages to encourage recycling : evidence from a randomized evaluation in Peru
 
Author:Chong, Alberto; Karlan, Dean; Shapiro, Jeremy; Zinman, Jonathan; Collection Title:Policy Research working paper ; no. WPS 6548Impact Evaluation series ; no. IE 102
Country:Peru; Date Stored:2013/07/29
Document Date:2013/07/01Document Type:Policy Research Working Paper
SubTopics:Environmental Economics & Policies; Water and Industry; Housing & Human Habitats; Knowledge for Development; E-BusinessLanguage:English
Region:Latin America & CaribbeanReport Number:WPS6548
Volume No:1 of 1  

Summary: There is growing interest in using messaging to drive prosocial behaviors, which contribute to investment in public goods. The authors worked with a leading nongovernmental organization in Peru to randomize nine different prorecycling messages that were crafted on the basis of best practices, prior evidence, and theories of behavioral change. Different variants emphasized information on environmental or social benefits, social comparisons, social sanctions, authority, and reminders. None of the messages had significant effects on recycling behavior. However, reducing the cost of ongoing participation by providing a recycling bin significantly increased recycling among enrolled households.

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