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The role of opinion leaders in the diffusion of new knowledge : the case of integrated pest management
 
Author:Feder, Gershon; Savastano, Sara; Collection Title:Policy, Research working paper ; no. WPS 3916
Country:Indonesia; Date Stored:2006/05/05
Document Date:2006/05/01Document Type:Policy Research Working Paper
SubTopics:Primary Education; Education For All; Rural Development Knowledge & Information Systems; Agricultural Knowledge and Information Systems; ICT Policy and StrategiesLanguage:English
Region:East Asia and PacificReport Number:WPS3916
Volume No:1 of 1  

Summary: The paper reviews the literature on the characteristics and impact of opinion leaders on the diffusion of new knowledge, concluding that there is no clear evidence on whether opinion leaders are more effective if they are similar in socioeconomic attributes to the other farmers rather than superior to would be followers. A multivariate analysis of the changes in integrated pest management knowledge in Indonesia among follower farmers over the period 1991-98 indicates that opinion leaders who are superior to followers, but not excessively so, are more effective in transmitting knowledge. Excessive socioeconomic distance is shown to reduce the effectiveness of diffusion. The paper then derives operational implications of the empirical results.

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